Monday, 6 July 2015

Target Passengers Inside and Out with an LTA Campaign

At London Taxi Advertising we pride ourselves on delivering top of the range ad campaigns that see your advertisements transform the iconic London black cab into an effective mobile billboard. Offering high exposure and eye catching in their nature, our full wrap and superside taxi advertisements are a fantastic way for businesses to increase brand awareness and to make an impact on the streets of the capital.

That said, at London Taxi Advertising we go far beyond providing just exterior advertising solutions, with a range of advertising formats available to target taxi passengers also available.

Taxi Advertising London Tip Seat

With an average journey time of 25 minutes, interior taxi advertising is an extension of your external branding and is an effective way of directly targeting taxi passengers when they are in an isolated, captive and comfortable environment.

High dwell time means that your advertisements will provide a welcome distraction for commuters, business people and shoppers using a black cab to get around the city.

Formats such as tip sheet advertisements allow you to include more detailed information about your business, and with 64% of Londoners using mobile and tablet devices whilst travelling it can be a great way to encourage passengers to visit your website and social media channels when they're on the move. You can even include interactive elements such as QR codes in your advertisements- making it even easier for potential consumers to locate your brand online.

Tip seats, as well as branded receipt pads, act as an extension of an exterior taxi campaign and are a brilliant way of allowing passengers to absorb your advertisements at leisure. For more information, get in touch with London Taxi Advertising today.

Wednesday, 10 June 2015

Uber Doubles Office Size after Move to New HQ

Controversial cab-hailing firm Uber has doubled the size of its office space after it moved its London headquarters out of King's Cross and into a 40,000 square feet high-end facility in Aldgate Tower.

It's the latest move that suggests the growth of the company behind the now world famous smartphone app shows no signs of slowing down. Chief Executive Travis Kalanick has already signalled his intentions to grow Uber as a business in Europe even further over the next 12 months, stating earlier this year that the service could go on to create 50,000 new jobs across the continent.

Ubert Travis Kalanick London Office Taxi News TfL
Uber CEO Kalanick is aiming for further global expansion

Uber has also recently expanded its services to further locations in the UK, with the arrival of Uber drivers in Sheffield, Bristol, Slough, Maidenhead and Windsor in recent days. It has also began to advertise for job openings in cities such as Glasgow, Edinburgh, Cardiff and Liverpool which suggests that further growth of the business is imminent.

Uber has been the subject of much controversy since its services first became popular, with London mayoral hopeful George Galloway recently revealing his plans to 'run Uber out of London' in an effort to protect the iconic London black cabs.

Tuesday, 2 June 2015

Another Taxi Strike Brings London to a Halt

Traffic in central London was once again brought to a standstill last week, as members of the United Cabbies Group (UGC) coordinated a protest outside of Transport for London's headquarters in Victoria Street and in Westminster.

Image: Guy Bell/REX Shutterstock

The protest came as a result of UGC's continued dissatisfaction with TfL's efforts to crack down on the number of taxi operators that are allegedly operating illegally. UGC claims that TfL should be doing more to regulate private hire drivers and minicab offices, and believes that sufficient background checks are not being carried out on those applying for licenses to drive for private firms such as Uber. Drivers of the iconic London black cabs also allege that some private hire firms are picking up passengers from the street, despite only being legally allowed to take those who have pre-booked.

Chairman of the UCG, Len Martin, said:

"We have continually complained of a lack of enforcement creating a real and present threat to lone females at night."

TfL had urged UGC to call off the protest, claiming that it has already launched an operation to clamp down on illegal activity from minicabs and private taxis. It stated that 331 private hire drivers had been reported since the launch of the new initiative in an effort to ensure that every London taxi driver compiles with regulations.

Thursday, 21 May 2015

Uber Challenge Boris Johnson on Proposed Minicab Limits

Taxi app Uber is hitting back at plans made by Boris Johnson to cap the number of minicabs in operation on the streets of London by challenging the Mayor of London to a debate on the future of taxis in the capital.

Johnson has made no secret of his desire to limit the number of minicabs in operation in the city, blaming Uber and other cab-hailing apps for an increase in congestion, air pollution and adding to the number of illegally parked vehicles.

However, Uber is currently unable to directly challenge such a move as it is not represented on the board of Transport for London - its head of UK business, Jo Bertram, therefore is asking for a chance to debate the issue with Johnson, according to a letter seen by the Financial Times. Uber is claiming that if additional drivers are not able to be recruited to meet the demand for its service, prices will rise.

Bertram told Business Insider UK: "We have asked to meet the Mayor as we agree with him that London's traffic is a concern. The answer isn't to limit licenses and jobs. As seen elsewhere in the world, this would simply push up prices and force people back into their own cars, causing more congestion and pollution."

Uber's current 17,000 London drivers make it the largest private hire provider in the capital, with the number of minicabs in the city growing by nearly a fifth in 2014. The Mayor said in a statement last week: "We must be able to take action against the threat posed by the massive increase we are seeing in the number of private hire vehicles. There are only 25,000 black cabs and 8,000 buses in London and yet there are already over 75,000 minicabs and rising."

Uber is involved in a court case involving the London Taxi Drivers Association, who claimed that Uber's use of the smartphone to log journeys goes against current regulations.

Tuesday, 12 May 2015

Uber's Value Set to Hit $50 Billion

Cab-hailing app Uber is on course to become one of the most valuable venture-backed startup companies in history as its worth accelerates towards the $50 billion mark after a new fundraising push. It means that the mobile app's value has grown by a huge $10 billion in just six months.

Uber has recently brought in more funds from investors looking to help fund its overseas expansion, as well as to finance strategic moves such as partnerships and sponsorships. The latest cash injection sees Uber's value surpass that of Chinese smartphone manufacturer Xiaomi, making the taxi app the world's most valuable privately-owned startup.

Since being founded in 2008, Uber has gone on to become a key player in the taxi industry, now operating in over 200 cities across the globe and even outnumbering the number of famous yellow cabs in New York City.

The app has attracted its fair share of controversy, dividing opinion across the industry and facing a whole host of legal problems. The company is currently being investigated for its activities in China and France, and is also involved in a rape case in India. In the UK, London black cabbies have protested against the app's presence on the streets on more than one occasion. However, despite these setbacks, Uber's chiefs appear to have ambitious plans for the future, with CEO Travis Kalanick recently claiming that it is looking to create 50,000 jobs in Europe over the next 12 months.

Wednesday, 6 May 2015

Another Taxi App Arrives - with a Difference

There is yet another taxi smartphone app making the headlines this week, as cab-hailing platform GetTaxi has announced its intentions to rebrand as 'Gett.' At the same time, the app will be extending its services to offer customers the option of having products delivered to their homes, on top of offering traditional cab journeys.

Gett is claiming to be the first UK taxi app to branch out from its core transportation services, offering users the ability to order food, beauty treatments and other services direct to their homes within a 10 minute window. Rival app Uber has recently launched 'UberEATS', a food delivery service which follows a similar concept - but is only currently available to users based in New York City.

GetTaxi Logo

Gett founder and chief executive, Shahar Waiser, told The Telegraph
"It was expected that the industry would expand - it was just a matter of time. There are many operational difficulties and the industry had to mature to be ready to expand." 

The delivery feature is set to launch in July this year, and although the list of services available are yet to be announced, Waiser hinted that the likes of 'Gett Pizza,' 'Gett Dry Cleaning,' and 'Gett Grocery' are all strong possibilities - as well as the traditional 'Gett Black Taxi.' The new services will be provided either by local services that have applied for approval from Gett, or from a range of big-name partners - such as supermarkets and wholesalers - with whom the app will be able to guarantee a 10 minute delivery of products. 

Gett currently employers around 20,000 taxi drivers in the 32 global cities in which it operates, including 6,000 driving on the streets of London. Waiser has stressed that transportation will remain at the heart of the company's business, with the new options having nothing to do with its current drivers."They have enough to do without delivering pizzas," he said.

Gett is expected to generate over £300 million in revenue this year from its cab-hailing service, and this figure is expected to grow significantly should the new features prove to be successful.

Thursday, 23 April 2015

London Black Cab Drivers Stage 'Go Slow' Protest

A protest on Tuesday brought famous London high street Oxford Street to a standstill for a number of hours, as black cab drivers in the capital made a stand against Transport for London bosses to raise awareness of the industry's recent struggles.

Hundreds of the iconic black cabs lined the street as part of a pre-planned 'go slow' protest, with drivers claiming that TfL has caused a 'steady erosion' of their business due to its failure to properly address the problem of unlicensed minicab touts or correctly regulate the industry. Some drivers have claimed that trade has dropped by as much as 30% in recent years.

Taxi Protest Oxford Street London TfL Transport for London

It's not the first protest that has ground traffic to a halt in London, with over 5,000 cab drivers involved in a mass demonstration in Trafalgar Square last year against mobile taxi app Uber.

However, organisers of this latest stunt - The United Cabbies Group - have insisted that the Oxford Street protest is nothing to do with services such as Uber and Hailo, with the group believing the black cab's problems and dwindling trade is fully the responsibilty of London transport bosses. United Cabbies Group chairman, Len Martin, told the London Evening Standard that "TfL are desperately trying to deflect attention but this is about their woeful performance. If TfL enforced the law, there would be plenty of work on the streets."

Martin also stated that there are fewer than 40 transport officers working on tackling the issue of unlicensed taxis in the city, which he claims is resulting in the public being left at considerable risk.

TfL's chief operating officer for surface transport, Garrett Emmerson, hit back at the protest by describing London's taxi regulation as "the envy of the world." He claimed that people approached by bogus taxis at night has fallen by over 50% in the last 12 years, with cab-related sexual offences also falling by 38% over the same period.